Dayes is a specialist in the sourcing, development, and distribution of non-food concepts for the food channel and non-food retailers across Europe. Formerly known as Nedac Sorbo Mascot, the company has extensive experience managing complex product groups and provides tailored delivery solutions, including service merchandising and cross-dock logistics. Dayes develops and distributes products and brands for supermarkets, discounters, DIY stores, drugstores, and department stores, offering everyday essentials across categories such as beauty and personal care, pet care, health care, and home care.
Our investment
We invested in Dayes in 2019 alongside Parcom to support the company’s continued growth and operational development. Together, we aim to strengthen Dayes’ position as a trusted non-food partner to leading European retailers and further expand its product offering and geographic reach. Our partnership focuses on enhancing strategic capabilities and supporting long-term, sustainable value creation.